In today’s digital-first world, customers expect instant responses and personal interactions. This shift in user behavior has opened the doors to conversational marketing, and Click to WhatsApp ads have emerged as one of the most effective tools to bridge the gap between brands and customers. With billions of users actively using WhatsApp, setting up these ads can unlock direct, prompt, and personalized connections that drive results. 

In this blog, we’ll walk you through everything you need to know how to set up Click to WhatsApp ads, explore how they work, and why WebMaxy is your go-to solution for driving sales and engagement through WhatsApp advertising. 

Register Now: https://accounts.webmaxy.co/whatsapp-commerce/register 

What Are Click to WhatsApp Ads? 

Click to WhatsApp ads are a type of Facebook or Instagram ad that allows users to start a WhatsApp chat with your business with just a tap. Instead of directing users to a landing page or website, the ad opens a chat window in WhatsApp, facilitating instant and seamless communication. 

These ads are a powerful way to: 

1. Capture high-intent leads 

2. Offer real-time customer support 

3. Close sales faster 

4. Improve customer engagement 

Whether you’re an eCommerce store, a service provider, or a D2C brand, WhatsApp ads give you the edge in personalized marketing. 

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Why Use Click to WhatsApp Ads? 

Here's why thousands of businesses are turning to WhatsApp advertising: 

1. Direct Communication 

Unlike traditional ads that drive users to passive landing pages, Click to WhatsApp ads initiate real-time conversations with potential buyers. 

2. Higher Conversion Rates 

By reducing friction and addressing objections instantly, these ads often lead to higher conversion rates compared to conventional ad funnels. 

3. Personalized Experience 

You can tailor responses, share product catalogs, send personalized offers, and guide users through the buying process—right within the chat. 

4. Cost Efficiency 

By combining the targeting capabilities of Meta (Facebook & Instagram) with the conversational power of WhatsApp, your cost per acquisition (CPA) can drop significantly. 

How to Advertise on WhatsApp Using Click to WhatsApp Ads 

Setting up a Click to WhatsApp ad involves a few steps within the WhatsApp Ads Manager (also known as Meta Ads Manager). Here’s a step-by-step guide: 

Step 1: Set Up Your WhatsApp Business Account 

To run WhatsApp ads, your phone number must be connected to a WhatsApp Business account and linked to your Facebook Business Manager. 

1. Go to Facebook Business Settings 

2. Navigate to Accounts → WhatsApp Accounts 

3. Add your number and verify it 

Step 2: Link Your WhatsApp Number to Your Facebook Page 

Make sure your WhatsApp number is connected to the Facebook Page you’ll be running the ads from. 

1. Visit your Facebook Page 

2. Go to Settings → WhatsApp 

3. Enter and verify your number 

Step 3: Create a Campaign in Ads Manager 

Head to Ads Manager and create a new campaign. 

1. Choose the objective: Select either Messages or Traffic as your campaign objective 

2. Ad Placement: Opt for Automatic Placements or select Facebook, Instagram feeds, or Stories 

3. Ad Format: Choose an image, video, or carousel format 

Step 4: Choose "Click to WhatsApp" as the Destination 

Under the message destination, select WhatsApp. This option ensures that when users click your ad, a WhatsApp conversation opens. 

1. Select the correct WhatsApp Business number 

2. Add a default message that will be pre-filled when the chat opens 

Step 5: Design Your Ad 

Create engaging ad creatives with a clear call to action like: 

1. “Chat with us for exclusive offers” 

2. “Have questions? Message us on WhatsApp” 

3. “Buy directly via WhatsApp now” 

Step 6: Launch and Monitor 

Once your ad is live, use WhatsApp Ads Manager to monitor performance, track conversations, and optimize accordingly. 

Check WebMaxy’s Pricing: https://www.webmaxy.co/pricing/ 

Best Practices to Set Up Click to WhatsApp Ads 

Here are some tips to get the most out of your WhatsApp ad campaigns:  

✅ Use Compelling CTAs 

Your ad copy should clearly communicate the value of starting a WhatsApp chat. Try CTA buttons like “Send Message”, “Get Offer”, or “Talk to Expert.” 

✅ Respond Quickly 

WhatsApp users expect fast replies. Use automation tools like WebMaxy WhatsApp Commerce to send instant greetings, share product catalogs, or connect to agents. 

✅ Use WhatsApp Quick Replies & Templates 

Reduce response time using pre-approved templates and quick replies to maintain the conversational flow. 

✅ Retarget Interested Users 

People who clicked your ad but didn’t convert can be retargeted with special offers or follow-ups directly on WhatsApp. 

How WebMaxy Simplifies WhatsApp Advertising 

WebMaxy WhatsApp Commerce helps businesses go beyond just setting up ads. It provides a complete suite for WhatsApp advertising and WhatsApp automation, enabling you to: 

1. Integrate your WhatsApp business API effortlessly 

2. Create auto-replies and chat flows 

3. Send broadcast messages and promotional campaigns 

4. Access in-depth analytics to optimize ad performance 

5. Manage leads, orders, and conversations from one dashboard 

With WebMaxy, you not only set up Click to WhatsApp ads with ease but also ensure that every incoming lead is nurtured and converted with smart automation. 

Real Use Case: D2C Brand Scales with Click to WhatsApp Ads 

A growing D2C skincare brand partnered with WebMaxy to run Click to WhatsApp ads. They used targeted Instagram ads with a “Shop Now on WhatsApp” CTA. When users clicked, they were greeted with product recommendations and discount codes directly in chat. 

Results in 30 days: 

1. 40% higher conversion rate 

2. 50% drop in cost per lead 

3. 3X increase in chat-to-sale conversions 

This shows the power of combining WhatsApp ads manager with conversational automation by WebMaxy. 

Final Thoughts 

If your business relies on conversations to close deals, offer support, or build customer relationships, Click to WhatsApp ads are a game-changer. They eliminate friction, build trust, and lead to higher engagement and faster sales. 

And with a platform like WebMaxy WhatsApp Commerce, you're not just running ads—you’re creating an end-to-end WhatsApp advertising funnel that nurtures, converts, and retains customers. 

Ready to Get Started? 

Start meaningful customer conversations today. 

👉 Set up Click to WhatsApp ads with WebMaxy 

👉 Automate replies, broadcast offers, and turn WhatsApp into your best sales channel. 

Book a Demo: https://calendly.com/webmaxy/30min